The Elements of Purpose in Business
The Elements of Purpose in Business
Often defining purpose in business can be a confusing and daunting process. Understanding that it can be defined in different ways – competence, culture, and cause – can assist with making authenticity the root of your motivation.
Culture
The culture that a company encompasses defines how a workplace runs and what values are instilled in the business. Culture effects the productivity and wellbeing of the team and cultivates the quality of customer service they are providing.
Competence
Determining the abilities and expertise that set apart your business from others can build your reputation in the industry. Is your product providing what it purports and how is it different from the rest? Setting these goals in your purpose can drive your company towards higher sights.
Cause
There is a constant push for companies to be aware of their impact on society. Identifying your organisation’s social influence and the positive impact it is providing can improve reputation and ensure that the company is involved in a greater good.
Eclipse Leadership Group can assist the key leaders of an organisation develop aspirations and understand the genuine purpose of their business.
Source: What Is the Purpose of Your Purpose? (2022, April 21). Harvard Business Review. Retrieved May 31, 2022, from https://hbr.org/2022/03/what-is-the-purpose-of-your-purpose
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